Frequently asked questions
Frequent questions about OGCdigital's services answered
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General FAQs
What makes OGCdigital different?
Error: Class "BricksQuery" not foundWe cut through the jargon, confusing plans, and upsells to deliver straightforward, high-quality services.Here’s what sets us apart:
- We only provide services we have proven experience in, ensuring you get expert-level results every time.
- We don’t try to upsell our customers on things they don’t need to achieve their goals.
- We don’t charge extra for website accessibility because, put simply, an accessible website is a properly built website.
- We always work to industry best practices, never cutting corners or compromising quality.
- We prioritize transparency, so you’ll always know what you’re paying for and why.
- We focus on long-term success, building websites and solutions that grow with your business.
- We value education, so we’re happy to explain our process and empower you with knowledge, to help you feel confident in every decision.
Why trust an agency that charges one price for a correctly built website and another price for one intentionally built against best practices? At OGCdigital, we believe in doing things the right way, every time.
We’re honest, transparent, and probably not for everyone. But if you reach out, we’ll happily discuss your project and share insights. Even if we’re not the right fit, we’ll make sure to provide you with the information needed so that you’re not taken advantage of.
What services does OGCdigital offer?
Error: Class "BricksQuery" not foundWe offer a range of services designed to help your business succeed online, including:
- Web Development: Custom websites built to meet your unique needs.
- MVP Websites: “Minimum viable product” websites to get your ideas online quickly, and cost-effectively.
- Digital Accessibility: Ensuring your digital properties are usable and compliant with accessibility standards.
- Digital Audits: Comprehensive reviews to improve accessibility, performance, and more.
- Website Management: Stress-free hosting, maintenance, and security services.
- Content Strategy: Crafting content plans to engage your audience and drive results.
- Search Engine Optimization (SEO): Optimizing your content to improve search engine rankings and visibility.
Our goal is to provide tailored solutions that help your business thrive in the digital space. Let us know how we can help!
How long does it take to complete a project?
Error: Class "BricksQuery" not foundTimelines vary depending on the service and project scope. For example:
- MVP Websites: These can typically be delivered within a few weeks.
- Custom Web Development: Larger, more complex projects may take anywhere from 2-6 months to complete.
- Digital Audits: Digital audits are usually compiled within one to two weeks.
- Digital Accessibility: Timelines depend on the goals and scope of the project. Accessibility should be considered an ongoing effort, especially if content is regularly updated.
- SEO and Content Strategy: These are long-term projects that can take up to six months to start showing meaningful results and are essential to maintain for continued success.
- Website Management: This is an ongoing service designed to keep your website running smoothly over time.
We’ll provide a detailed timeline tailored to your specific needs during the consultation process. Let us know how we can help!
Do you offer ongoing support after a project is completed?
Error: Class "BricksQuery" not foundWe’re always available to provide support to our customers, no matter which service you’ve used. Whether it’s answering questions, troubleshooting issues, or offering guidance, we’re here to help ensure your project continues to succeed.
It’s important to note, however, that actionable requests (like as additional development, updates, or further customer training) may incur additional costs. We’ll always be transparent about any fees and provide a clear scope of work before proceeding.
Our goal is to build lasting relationships with our clients by offering reliable support whenever you need it. Let us know how we can assist!
Do you work with international clients?
Error: Class "BricksQuery" not foundWe’re happy to work with clients from all over the world. Distance is no barrier to the work we do at OGCdigital. However, please note that we only speak English. This means we’re unable to provide services that are heavily content-focused, such as content strategy or SEO, for projects in other languages.If you’re looking for web development, digital accessibility, digital audits, or website management services, we’d love to collaborate!
Do you work with agencies?
Error: Class "BricksQuery" not foundYes, we do! We work with agencies to provide white-label web development, digital accessibility, digital audits, and website management services. Simply provide us with a brief, sitemap and Figma file (where applicable), and any additional information that’s relevant, and we’ll deliver high-quality results tailored to your clients’ needs.
Please note that for agencies, we only offer these specific services. Other services we provide, such as design, content strategy, MVP websites, or SEO, are not included in our agency partnerships. If you’re looking for a reliable development partner, we’d love to collaborate!
How do I get started with OGCdigital?
Error: Class "BricksQuery" not foundGetting started is easy! Book a call with us to discuss your project. During the call, we’ll learn about your goals, challenges, and project requirements, and explore the best solutions to help you achieve your objectives.
After the call, we’ll provide a detailed quote outlining costs, timelines, and next steps, so you’ll have all the information you need to move forward.
Web development FAQs
What makes OGCdigital different?
Error: Class "BricksQuery" not foundWe cut through the jargon, confusing plans, and upsells to deliver straightforward, high-quality services.Here’s what sets us apart:
- We only provide services we have proven experience in, ensuring you get expert-level results every time.
- We don’t try to upsell our customers on things they don’t need to achieve their goals.
- We don’t charge extra for website accessibility because, put simply, an accessible website is a properly built website.
- We always work to industry best practices, never cutting corners or compromising quality.
- We prioritize transparency, so you’ll always know what you’re paying for and why.
- We focus on long-term success, building websites and solutions that grow with your business.
- We value education, so we’re happy to explain our process and empower you with knowledge, to help you feel confident in every decision.
Why trust an agency that charges one price for a correctly built website and another price for one intentionally built against best practices? At OGCdigital, we believe in doing things the right way, every time.
We’re honest, transparent, and probably not for everyone. But if you reach out, we’ll happily discuss your project and share insights. Even if we’re not the right fit, we’ll make sure to provide you with the information needed so that you’re not taken advantage of.
How much does a website cost?
Error: Class "BricksQuery" not foundHonestly, it depends on the website. That’s not trying to get around the question, that’s simply the fact of the matter. There are many things that can affect the price of a site – functionality, quantity of content, complexity of structure, ecommerce, whether you need copywriting, brand design, or asset creation… It’s a big list.
We’re not going to get your hopes up and think you’ll be able to get something meaningful for chump change (and we only do meaningful). Realistically speaking, you’re going to need at least $5,000 to get a project started (however, we do offer a minimum viable product (MVP) service, with caveats), but the list below should give you a better idea of ranges (prices do not include management or hosting):
- MVP Website: $2,500-3,250
- Standard Service Business Website: $5,000 and up
- eCommerce / Paid Membership Website: $6,500 and up
- Training / Courses Website: $6,500 and up
- Website With Complex Functionality: $8,500 and up
These are not hard and fast prices, but they do reasonably represent the range we work within for client projects.
How much more do I need to pay for accessibility compliance?
Error: Class "BricksQuery" not foundFor a website built by OGCdigital? Zero. Nada. Zilch. No dollars.
That’s because a properly-built website is accessible by default. We don’t give you the option of “website done properly” or “website done badly”.
When it comes to remediation of digital assets, though, the price will depend on the complexity of the project. Please get in touch if you require document remediation services (we currently offer PDF, Word, and PowerPoint remediation services), captioning services for your video content, or transcription services for your audio content.
How do you ensure websites are accessible?
Error: Class "BricksQuery" not foundWe ensure websites are accessible by following WCAG 2.2 AA guidelines (Opens in a new window) and using a combination of automated and manual user testing to evaluate websites and digital content. This approach allows us to identify and address accessibility barriers effectively, ensuring a seamless experience for all users.
Additionally, any PDFs we remediate are fully PDF/UA (Opens in a new window) compliant, meeting the highest standards for accessible digital documents. Accessibility isn’t just a feature, it’s a fundamental part of how we build and optimize content.
What platforms do you use for web development?
Error: Class "BricksQuery" not foundWe specialize in building custom websites using WordPress, one of the most powerful and flexible open-source platforms available. Here’s why we choose WordPress:
- Open Source Freedom: As an open-source platform, WordPress gives you full ownership and control of your website. Rather than being a proprietary with vendor lock-in (like Wix, Squarespace, Webflow, or many others), you’re free to take your website wherever you want, whenever you want; a concept known as data liberation.
- Future-Proof Builds: We future-proof our WordPress websites by using custom post types for specific types of data. This ensures your website is scalable and adaptable as your business grows, making it easy to add new features or content without starting from scratch.
- Flexibility and Scalability: WordPress is highly customizable and extensible, allowing us to create tailored solutions that meet your unique needs while maintaining performance and usability.
By leveraging WordPress, we deliver websites that are not only functional and beautiful but also built to grow with your business.
Do you offer e-commerce solutions?
Error: Class "BricksQuery" not foundYes, we build secure, scalable e-commerce websites using WooCommerce, the tried-and-tested e-commerce solution for WordPress. WooCommerce is highly flexible, allowing us to create tailored online stores with features like product catalogues, shopping carts, and payment gateways, all while maintaining full control over your data.
That being said, WooCommerce does have its limitations. For stores with tens of thousands of products or highly complex requirements, we recommend exploring alternative platforms better suited for large-scale operations.
For those on a tight budget, platforms like Shopify can be a great DIY starting point. However, it’s important to note that while Shopify is easy to set up initially, custom development and functionality add-ons can become very expensive over time.
Are your websites mobile-friendly?
Error: Class "BricksQuery" not foundIt’s 2025… there’s absolutely no excuse for a website not to be mobile-friendly! Every website we build is fully responsive, ensuring it looks and functions perfectly on devices of all sizes, from smartphones to tablets to desktops.
Mobile-friendliness isn’t an optional feature, it’s a fundamental requirement. If you’re being quoted an additional costs for responsive design, run away… quickly!
What’s included in your web development process?
Error: Class "BricksQuery" not foundOur web development process is designed to ensure a smooth and successful project from start to finish. Here’s what’s included:
- Discovery: We start by understanding your goals, audience, and requirements to create a clear project plan.
- Design: If you’re providing designs, we’ll work with your Figma files. If not, we can collaborate with your design team or recommend trusted partners.
- Development: We build your website using modern, scalable, and accessible practices, ensuring it’s tailored to your needs.
- Testing: We rigorously test your website for functionality, performance, and accessibility across devices and browsers.
- Launch: Once everything is approved, we’ll deploy your website and ensure a smooth go-live process.
- Training and Documentation: We provide training and detailed documentation to help you confidently manage your website moving forward.
- Post-Launch Website Management (Optional): After your website is live, we can provide ongoing management services, including hosting, maintenance, security, and performance optimization, to ensure your website continues to run smoothly and stays up-to-date.
Our process is collaborative and transparent, ensuring you’re involved every step of the way. Let’s build something great together!
Can you redesign my existing website?
Error: Class "BricksQuery" not foundAbsolutely! We can evaluate your current website and create a comprehensive redesign plan to improve its performance, usability, and overall look.
As part of the redesign, we also focus on restructuring your content architecture to make it more SEO-friendly and easier to manage. By implementing custom post types and logical content management systems, we ensure your website is not only optimized for search engines but also intuitive for administrators to update and maintain on the back end.
Whether you’re looking for a visual refresh, better content organization, or a complete overhaul, we’ll work with you to deliver a website that aligns with your goals and simplifies management for your team.
MVP website FAQs
What is an MVP website?
Error: Class "BricksQuery" not foundAn MVP (Minimum Viable Product) website is a streamlined, functional website designed to deliver the core features your business needs to establish an online presence quickly.
They focus on simplicity and efficiency, providing a professional and user-friendly experience without unnecessary complexity. MVP websites are perfect for businesses looking to get online fast while maintaining quality and functionality.
Who is an MVP website best suited for?
Error: Class "BricksQuery" not foundMVP (Minimum Viable Product) websites are ideal for businesses that need a simple, professional online presence quickly. They’re best suited for:
- Startups: Perfect for businesses in their early stages that need a functional website to establish credibility and showcase their offerings while refining their long-term strategy.
- Temporary Projects: Ideal for short-term initiatives, events, or campaigns that require a quick and effective online presence without the need for extensive features.
- Businesses Not Focused on Organic Search Traffic: If your business relies more on direct traffic, referrals, or paid advertising, an MVP website can meet your needs without the complexity of a full-scale build.
MVP websites prioritize speed of deployment and simplicity while maintaining a professional, and on-brand, look and feel.
Who should not consider an MVP website?
Error: Class "BricksQuery" not foundAn MVP website may not be the right choice for businesses with more complex needs or long-term goals. You should avoid an MVP website if:
- You Rely on Organic Search Traffic: MVP websites typically don’t include advanced SEO strategies, making them less suitable for businesses that depend on search engine visibility to drive traffic.
- You Need Advanced Features: If your website requires custom functionality, integrations, or a highly interactive user experience, an MVP website may not meet your needs.
- You’re Focused on Quick Scalability: Businesses planning for significant growth or expansion over a short period of time may benefit more from a fully customized website right from the start.
If your business requires a robust, feature-rich, or highly optimized website, a custom web development project may be a better fit.
Is an MVP website suitable for e-commerce?
Error: Class "BricksQuery" not foundNo, our MVP websites do not include e-commerce functionality. If you need an online store with features like product catalogues, shopping carts, and payment gateways, we recommend a custom web development solution tailored to your specific needs.
This ensures your e-commerce website is secure, scalable, and optimized for both user experience and long-term growth.
What features are included in an MVP website?
Error: Class "BricksQuery" not foundOur MVP websites include the essential features your business needs to establish a professional online presence quickly. These features typically include:
- Professional Design: A clean, modern design tailored to your business and industry.
- On-Brand Aesthetics: Incorporation of your logo, colours, and other key branding elements.
- On-Page Search Optimization: Basic SEO setup to ensure your website is discoverable by search engines.
- Basic Contact Forms: A simple way for visitors to get in touch with your business.
- Hosting Setup: Assistance with setting up hosting to get your website live.
- Scalability: Built to industry standards, ensuring your website can grow with your business.
MVP websites are designed to be functional, professional, and ready to launch quickly, but lack advanced functionality, integrations, and long-term content strategy.
How long does it take to build an MVP website?
Error: Class "BricksQuery" not foundOur MVP websites are designed to be delivered quickly, typically in no more than a few weeks (and, in some cases, as little as a few days). Thanks to our streamlined and proven internal processes, we’re able to focus on getting a basic MVP website live without compromising on quality.
Can I upgrade my MVP website later?
Error: Class "BricksQuery" not foundYes, MVP websites are built with scalability in mind, making it easy to add features and functionality as your business grows. Whether you need additional pages, integrations, or additional functionality, your MVP website can evolve to meet your needs.
That said, if your business is expecting rapid growth or has plans for complex integrations or functionality in the near future, it may be a better financial choice to invest in a custom website right from the start. This ensures your website is fully optimized for scalability and avoids the need for costly upgrades down the line.
Website management FAQs
How much does website management cost, and what’s included?
Error: Class "BricksQuery" not foundThe cost of website management depends on the specific needs of your website, such as its size, complexity, and the level of support required. We’ll provide a customized quote based on your unique requirements during the consultation process. Our website management services typically include:
- Hosting: Reliable and secure hosting to keep your website online.
- Software Licenses: Save big by utilizing our agency licenses for your websites (only available when we host your website).
- Maintenance: Regular updates to your website’s software, plugins, and systems to ensure everything runs smoothly.
- Security: Proactive monitoring and measures to protect your website from threats like malware and hacking attempts.
- Performance Optimization: Ensuring your website loads quickly and performs at its best (we can only guarantee optimal results when we host your website).
- Support: Assistance with troubleshooting and minor updates as needed.
If you’d like to learn more or get a tailored quote, feel free to reach out, we’re happy to help!
Do you offer hosting as part of website management?
Error: Class "BricksQuery" not foundYes, we provide reliable hosting as part of our website management services. Our hosting is powered by a high-performance VPS platform, ensuring fast load times and reliable performance.
For Canadian customers, our VPS hosting is located in Montreal, while for international customers, we can set up servers in their country or at the closest location to their audience. To ensure maximum speeds globally, we also use edge caching, which serves data from hundreds of locations around the world.
Please note that for some of our management services, such as those that rely on our agency licenses, hosting with us is required. This allows us to provide the best possible service and maintain compatibility with the tools and systems we use.
You mention licenses as part of your Website Management services, what does this mean?
Error: Class "BricksQuery" not foundModern websites are far more than just basic HTML and stylesheets. Advanced functionality like e-commerce, SEO tools, form builders, and performance optimization often requires the use of premium plugins. These tools come with an annual cost, typically ranging from USD $49–$249 per license, to ensure they remain secure, up-to-date, and fully functional.
At OGCdigital, we use agency licenses for all the premium tools we rely on to build and maintain our websites. Customers who use our Website Management services can take advantage of these licenses free of charge, as long as their website is hosted on our platform. This means you get access to the best tools without the added expense of purchasing individual licenses.
If you choose to host your website elsewhere, you’ll need to purchase your own licenses for these tools. As part of our initial quote, we’ll provide a detailed list of the required licenses, including links and costs, so you know exactly what’s needed.
Why Licenses are Important
- Having a valid license ensures that your plugins and tools receive regular updates, which are critical for:
- Security: Outdated plugins are a common target for hackers. Regular updates protect your website from vulnerabilities.
- Compatibility: Updates ensure your tools work seamlessly with the latest versions of WordPress and other plugins.
- Performance: Licensed tools are optimized for speed and functionality, ensuring your website performs at its best.
Can you manage my existing website?
Error: Class "BricksQuery" not foundYes, we can take over the management of your existing website, ensuring it’s optimized and running smoothly. However, if the site is particularly problematic, and built using a sub-optimal tool, then we may recommend a rebuild.
What happens if my website goes down?
Error: Class "BricksQuery" not foundWe take website uptime seriously. Our team has multiple automated monitors in place that notify us within 60 seconds of any downtime, enabling us to immediately investigate and troubleshoot the situation.
In most cases downtime is very short (typically 5–10 seconds), caused by minor factors like temporary unexpected heavy load on the website. These instances usually resolve themselves and require no intervention.
If the issue does require attention, we act quickly to troubleshoot and fix the problem. In severe cases where disaster recovery is necessary, we roll back to the latest backup of your site and push it live with minimal downtime, ensuring your website is back up and running as soon as possible.
It’s important to note that no website or hosting service can guarantee 100% uptime – that’s simply not possible. However, our redundancy systems and proactive monitoring ensure that any downtime is addressed swiftly, minimizing disruption to your business.
How often do you perform updates and maintenance?
Error: Class "BricksQuery" not foundWe perform regular updates and maintenance to ensure your website remains secure, fast, and functional.
Do you provide reports on website performance?
Error: Class "BricksQuery" not foundYes, we provide quarterly status reports on the health and performance of your website. These reports include insights into areas like uptime, speed, security, and overall functionality, helping you understand how your website is performing and identify opportunities for improvement. If more frequent updates are required, we can provide them upon request. These reports are purely informational.
Should we identify a key action item, such as the need to upgrade your hosting package, we’ll reach out to you with the supporting data to explain why it’s recommended and how it will benefit your business. It’s important to note that we don’t take cost increases lightly. Our goal is always to keep your website running efficiently without unnecessary expenses. Any recommendations we make are based on ensuring your website continues to perform at its best as your business grows.
Digital accessibility FAQs
How much more do I need to pay for accessibility compliance?
Error: Class "BricksQuery" not foundFor a website built by OGCdigital? Zero. Nada. Zilch. No dollars.
That’s because a properly-built website is accessible by default. We don’t give you the option of “website done properly” or “website done badly”.
When it comes to remediation of digital assets, though, the price will depend on the complexity of the project. Please get in touch if you require document remediation services (we currently offer PDF, Word, and PowerPoint remediation services), captioning services for your video content, or transcription services for your audio content.
How do you ensure websites are accessible?
Error: Class "BricksQuery" not foundWe ensure websites are accessible by following WCAG 2.2 AA guidelines (Opens in a new window) and using a combination of automated and manual user testing to evaluate websites and digital content. This approach allows us to identify and address accessibility barriers effectively, ensuring a seamless experience for all users.
Additionally, any PDFs we remediate are fully PDF/UA (Opens in a new window) compliant, meeting the highest standards for accessible digital documents. Accessibility isn’t just a feature, it’s a fundamental part of how we build and optimize content.
What is digital accessibility?
Error: Class "BricksQuery" not foundDigital accessibility ensures that websites, applications, and digital content are usable by everyone, regardless of their individual needs or circumstances. It’s about creating inclusive digital experiences that remove barriers and allow all users to interact with your content effectively.
Accessibility applies to a wide range of digital properties, including:
- Websites: Ensuring navigation, design, and functionality are accessible to all users.
- Documents: Making PDFs and other files compliant with accessibility standards, such as PDF/UA.
- Social Media: Optimizing posts with features like alt text for images and captions for videos.
- Videos: Providing captions, transcripts, and audio descriptions to make video content accessible.
Why Is Digital Accessibility Important?
- Inclusivity: Accessibility ensures that no one is excluded from engaging with your digital content.
- Standards and Compliance: While WCAG (Web Content Accessibility Guidelines) is the recognized global standard for accessibility, legal requirements vary by region. For example:
- the Accessibility for Ontarians with Disabilities Act (Opens in a new window) (AODA) in Ontario, Canada
- the Americans with Disabilities Act (Opens in a new window) (ADA) in the United States
- the European Accessibility Act (Opens in a new window) (EAA) in the European Union
- Better User Experience: Accessible design benefits all users, improving usability and engagement.
- Business Growth: By making your digital properties accessible, you reach a wider audience and demonstrate your commitment to inclusivity.
Digital accessibility is a fundamental part of creating ethical, user-friendly digital experiences. At OGCdigital, we help businesses ensure their websites, documents, and content meet accessibility standards and comply with relevant legal requirements.
Why is digital accessibility important?
Error: Class "BricksQuery" not foundDigital accessibility is important because it ensures that your websites and digital content are usable by everyone, creating a more inclusive and equitable online experience. Here’s why it matters:
- Improves Usability for All Users: Accessible design benefits everyone, not just those with specific needs. Features like clear navigation, readable text, and optimized functionality enhance the user experience for all audiences.
- Compliance with Legal Requirements: Many regions have laws mandating digital accessibility, such as the AODA in Canada, ADA in the United States, and EAA in Europe. While WCAG 2.2 AA is the global accessibility standard, compliance with these laws helps businesses avoid legal risks and meet their obligations.
- Demonstrates Commitment to Inclusivity: By prioritizing accessibility, you show your audience that you value inclusivity and are dedicated to providing equal access to your digital properties.
- Expands Your Reach: Accessible websites and content allow you to connect with a broader audience, including those who may otherwise face barriers to engagement.
Digital accessibility is about creating better experiences for everyone. At OGCdigital, we help businesses ensure their digital properties are accessible, compliant, and optimized for all users.
What accessibility standards do you follow?
Error: Class "BricksQuery" not foundWe adhere to internationally recognized accessibility standards to ensure your digital properties are inclusive and optimized for all users. These include:
- WCAG 2.2 AA: The Web Content Accessibility Guidelines (WCAG) are the global standard for digital accessibility. WCAG 2.2 AA outlines best practices for making websites and applications accessible, covering areas like navigation, readability, and compatibility with assistive technologies.
- PDF/UA: For remediated PDF documents, we follow PDF/UA (Universal Accessibility) standards. These ensure that PDFs are accessible, properly tagged, and compatible with screen readers and other assistive tools.
By following these standards, we help businesses create digital experiences that are inclusive, user-friendly, and compliant with accessibility best practices.
Can you audit my existing website for accessibility?
Error: Class "BricksQuery" not foundYes, we offer comprehensive digital accessibility audits to evaluate your website and identify any barriers that may prevent it from being inclusive and accessible.
Our audits include:
- Detailed Analysis: We assess your website against WCAG 2.2 AA standards, reviewing areas like navigation, readability, compatibility with assistive technologies, and more.
- Automated and Manual Testing: We use a combination of automated tools and manual user testing to ensure a thorough evaluation of your website’s accessibility.
- Actionable Recommendations: You’ll receive a detailed report outlining the issues we’ve identified, along with clear, actionable steps to address them.
Why Start with an Audit?
An accessibility audit is the first step in understanding your website’s current state. It helps determine:
- What can be remediated on your existing website.
- Whether a rebuild might be a more cost-effective solution for achieving full accessibility.
- How to prioritize improvements to meet compliance standards and enhance usability.
Our audits also include recommendations for maintaining accessibility over time, ensuring your website remains inclusive as it evolves.
Does accessibility affect SEO?
Error: Class "BricksQuery" not foundYes, accessibility and SEO often go hand in hand. Many accessibility best practices also improve your website’s search engine optimization (SEO) performance.
- Semantic HTML: Using proper HTML tags for elements like navigation, buttons, and forms improves both accessibility and SEO by helping search engines better understand your website’s structure.
- Proper Heading Structure: Clear and logical heading hierarchies (e.g., H1, H2, H3) make your content easier to navigate for both users and search engines, improving readability and crawlability.
- Alt Text for Images: Adding descriptive alt text to images not only makes them accessible to screen readers but also helps search engines understand the content of your images, boosting your visibility in image search results.
- Improved Page Load Speed: Accessibility often involves optimizing your website’s performance, such as reducing unnecessary code, which also enhances page load speed – a key ranking factor for SEO.
- Mobile-Friendliness: Accessibility ensures your website is usable on all devices, which aligns with Google’s mobile-first indexing approach.
By prioritizing accessibility, you not only create a better experience for all users but also improve your website’s chances of ranking higher in search engine results.
How long does it take to make a website accessible?
Error: Class "BricksQuery" not foundThe timeline for making a website accessible depends on the complexity of your website and the extent of the changes required. After an initial assessment, we’ll provide a detailed plan and timeline tailored to your specific needs.
Rebuilding vs. Remediating
- In many cases, it is more cost-effective to completely rebuild a website than to attempt to remediate it. This is because:
- If a website wasn’t built with accessibility in mind, it often lacks the proper framework or tools to support accessibility.
- Retrofitting accessibility into an existing site can be a time-consuming and expensive process, and the results may still fall short of full compliance.
- A new website built from the ground up with accessibility as a core principle ensures compliance with standards like WCAG 2.2 AA and provides a better user experience for all.
Start with an Accessibility Audit
- We recommend starting with an accessibility audit to establish a baseline for your current website. This audit will identify:
- Accessibility barriers and areas for improvement.
- What can realistically be remediated on your existing site.
- Whether a rebuild would be a more practical and cost-effective solution.
Additional Considerations
- Accessibility is not a “one-time fix”, it’s an ongoing effort, especially if your website is regularly updated with new content.
- We can provide training and guidance to help your team maintain accessibility over time.
Digital audit FAQs
What is a digital audit?
Error: Class "BricksQuery" not foundA digital audit is a comprehensive analysis of your website or digital presence, designed to evaluate its performance and uncover opportunities for improvement. At OGCdigital, our audits focus on key areas such as:
- Accessibility: Assessing your website against WCAG 2.2 AA standards to identify barriers and ensure inclusivity.
- SEO: Evaluating your website’s search engine optimization, including keyword usage, metadata, and technical SEO, to improve visibility and rankings.
- Performance: Analyzing factors like page load speed, responsiveness, and overall user experience to ensure your website runs smoothly.
- Content: Reviewing your content for clarity, structure, and alignment with your audience’s needs.
- Security: Identifying vulnerabilities and ensuring your website is protected against potential threats.
Why conduct a digital audit?
Error: Class "BricksQuery" not foundA digital audit provides valuable insights into how your website is performing and highlights areas for improvement. It’s especially useful if:
- You’re planning a redesign or upgrade.
- You want to improve your website’s accessibility or SEO.
- You’re experiencing issues like slow load times or poor user engagement.
Our audits include actionable recommendations to help you optimize your website and achieve your business goals.
How long does a digital audit take?
Error: Class "BricksQuery" not foundMost digital audits are completed within 2-4 weeks, depending on the size and complexity of the audit.
Smaller audits can often be completed more quickly, while larger or more complex audits may require additional time.
Once the audit is complete, we’ll provide you with a detailed report outlining our findings and actionable recommendations to help you improve your website.
Do you provide a report with the audit?
Error: Class "BricksQuery" not foundYes, every digital audit includes a detailed report. This report outlines:
- Findings: A clear summary of the issues and opportunities identified during the audit.
- Recommendations: Actionable steps for your business to consider addressing.
- Next Steps: A prioritized plan to help you implement changes effectively and achieve your goals.
Our reports are designed to be easy to understand, even if you’re not familiar with technical jargon. They provide the insights you need to make the informed decisions needed to improve your digital properties.
What’s included in your website audits?
Error: Class "BricksQuery" not foundOur website audits provide a comprehensive evaluation of your digital presence, covering key areas to help you optimize your website and strategy. Here’s what’s included:
- Accessibility: We assess your website against WCAG 2.2 AA standards to identify barriers and ensure inclusivity.
- SEO: A detailed analysis of your website’s search engine optimization, including keyword usage, metadata, technical SEO, and overall visibility.
- Performance: We evaluate factors like page load speed, responsiveness, and user experience to ensure your website runs smoothly and efficiently.
- Content: A review of your website’s content for clarity, structure, and alignment with your audience’s needs.
- Social Media Presence: If applicable, we analyze how your website integrates with your social media channels and provide recommendations for improvement.
- Security: Identifying vulnerabilities and ensuring your website is protected against potential threats.
Our audits include actionable insights and recommendations to help you improve your website and align it with your business goals.
Can you help implement the recommendations from the audit?
Error: Class "BricksQuery" not foundWe can work with you to prioritize and implement the changes identified in the audit to improve the performance, accessibility, and overall effectiveness of your digital properties.
Whether it’s optimizing accessibility, enhancing SEO, improving performance, or addressing security concerns, our team is here to help you take actionable steps to achieve your goals.
How often should I get a digital audit?
Error: Class "BricksQuery" not foundWe recommend conducting a digital audit at least once a year to ensure your digital properties remain optimized, accessible, and aligned with your goals. However, the frequency may vary depending on the type of audit and your specific needs:
- Website Audits: Perform these annually or whenever you make significant changes, such as a redesign, new features, or major content updates.
- Accessibility Audits: Conduct these regularly, especially if you frequently update content or add new digital assets, to ensure ongoing compliance with accessibility standards.
- SEO Audits: These are best done annually or quarterly, depending on how competitive your industry is and how often you update your content strategy.
- Social Media and Content Audits: Review these periodically to ensure your messaging, branding, and engagement strategies remain effective.
Regular audits help you stay ahead of potential issues, adapt to changing standards, and continuously improve your digital presence. Let us know if you’d like to schedule one!
Content strategy FAQs
What is content strategy?
Error: Class "BricksQuery" not foundContent strategy is the planning, creation, and management of content to help your business achieve its goals and effectively connect with your audience. It involves developing a clear plan for delivering the right content, to the right people, at the right time.
A strong content strategy includes:
- Goal Setting: Defining what you want to achieve, such as increasing brand awareness, driving traffic, or generating leads.
- Audience Research: Understanding your target audience’s needs, preferences, and behaviours to create content that resonates with them.
- Content Planning: Deciding what types of content to create (e.g., blog posts, videos, social media posts) and how to distribute it effectively.
- SEO Integration: Ensuring your content is optimized for search engines to improve visibility and reach.
- Content Management: Organizing and maintaining your content to keep it relevant, consistent, and aligned with your brand.
A well-executed content strategy helps you build trust, engage your audience, and drive meaningful results for your business.
How do you measure the success of a content strategy?
Error: Class "BricksQuery" not foundThe success of a content strategy depends on your specific goals, as every campaign may have different objectives that require unique metrics to evaluate. Here’s how we measure success:
- Goal-Driven Metrics: We start by identifying the primary goals of your content strategy, such as increasing website traffic, improving engagement, generating leads, or driving conversions.
- Analytics and Reporting: Using tools like Google Analytics and other reporting platforms, we track key performance indicators (KPIs) such as:
- Engagement: Metrics like time on page, bounce rate, and social shares show how well your audience is interacting with your content.
- Traffic: Monitoring website visits, referral sources, and organic search performance helps gauge the reach of your content.
- Conversions: Tracking actions like form submissions, purchases, or downloads measures how effectively your content drives results.
- SEO Performance: Metrics like keyword rankings, click-through rates (CTR), and impressions show how well your content is performing in search engines.
By analyzing these metrics, we can refine your content strategy over time, ensuring it continues to align with your goals and deliver better results. Success is about continuous improvement and adapting to your audience’s needs and expectations.
Can you manage my content campaigns?
Error: Class "BricksQuery" not foundYes, we offer end-to-end content campaign management to help you achieve your goals. Our services include:
- Planning: We’ll work with you to define your campaign objectives, target audience, and messaging strategy.
- Content Creation: From blog posts and social media content to videos and graphics, we’ll create high-quality, engaging content tailored to your goals.
- Execution: We’ll handle the scheduling, publishing, and distribution of your content across the appropriate channels.
- Performance Tracking: Using analytics tools, we’ll monitor engagement, traffic, and conversions to measure the success of your campaign and identify areas for improvement.
Our goal is to ensure your content campaigns are effective, streamlined, and aligned with your business objectives.
What types of content can you create?
Error: Class "BricksQuery" not foundWe create a wide range of content tailored to your brand, audience, and goals. This includes:
- Blog Posts and Articles: Informative, engaging, and SEO-optimized content to drive traffic and establish authority.
- Social Media Content: Captivating posts, captions, and visuals designed to boost engagement across platforms.
- Videos: While we don’t shoot video, we specialize in basic editing and colour grading of pre-recorded footage, and creating short video animations to bring your ideas to life. Whether it’s polishing existing footage or crafting animated explainer videos, we’ll ensure your content looks professional and engaging.
- Audio Content: With our fully fitted post-production and electronic music production studio, we can create custom music, mix audio to video, master podcasts, and more. Whether you need a polished podcast, a soundtrack for your video, or professional-grade audio mixing, we’ve got you covered.
- Graphics and Visuals: Custom graphics, infographics, and illustrations to make your content more engaging and shareable.
- Email Campaigns: Compelling email copy and designs to nurture leads and drive conversions.
- Website Copy: Clear, persuasive, and on-brand content for your website’s pages.
Every piece of content we create is designed to align with your brand’s voice and resonate with your audience.
Can you help with media outreach and public relations?
Error: Class "BricksQuery" not foundYes, we absolutely can! We have an in-house, internationally recognized, award-winning PR expert who specializes in media outreach and public relations.
What we can offer includes:
- Media Outreach: Building relationships with journalists, influencers, and media outlets to secure coverage for your brand.
- Press Releases: Crafting compelling press releases that effectively communicate your message and generate interest.
- Strategic Campaigns: Developing and executing PR campaigns tailored to your goals, whether it’s launching a product, building brand awareness, or managing reputation.
- Media Training: Preparing you and your team to confidently handle interviews, press conferences, and public appearances, ensuring your message is delivered effectively and professionally.
With our expertise, we’ll help you connect with the right audiences, amplify your message, and achieve your public relations goals. Let’s talk about how we can support your media outreach and PR needs!
SEO FAQs
What is SEO?
Error: Class "BricksQuery" not foundSEO (Search Engine Optimization) is the process of optimizing your website to improve its visibility in search engine results, helping you attract more organic traffic (visitors who find your site through unpaid search results).
SEO involves a combination of strategies and techniques, including:
- Keyword Research: Identifying the terms your audience is searching for and incorporating them into your content.
- On-Page Optimization: Improving elements like meta tags, headings, and internal links to make your website more search-engine-friendly.
- Technical SEO: Ensuring your website is fast, mobile-friendly, and easy for search engines to crawl and index.
- Content Creation: Producing high-quality, relevant content that engages your audience and aligns with their search intent.
- Backlink Building: Earning links from other reputable websites to boost your site’s authority and rankings.
SEO is an ongoing process that helps your website rank higher in search results, reach your target audience, and drive meaningful results for your business.
Do you offer local SEO?
Error: Class "BricksQuery" not foundYes, we offer local SEO services to help your business connect with customers in your area. Local SEO focuses on optimizing your online presence to appear in location-based searches, such as “near me” queries or searches for services in a specific city or region.
Our local SEO services include:
- Google Business Profile Optimization: Ensuring your business listing is complete, accurate, and optimized to appear in local search results and Google Maps.
- Local Keyword Targeting: Incorporating location-specific keywords into your website content to improve visibility for local searches.
- NAP Consistency: Ensuring your Name, Address, and Phone Number (NAP) are consistent across your website and online directories.
- Local Citations: Building and managing listings in local directories to boost your online presence.
- Customer Reviews: Helping you generate and manage online reviews to build trust and improve rankings.
Local SEO is essential for businesses that rely on nearby customers, such as restaurants, service providers, or retail stores.
What’s included in your SEO services?
Error: Class "BricksQuery" not foundOur SEO services are designed to improve your website’s visibility, attract organic traffic, and drive meaningful results. Here’s what’s included:
- On-Page Optimization: Enhancing elements like meta tags, headings, internal links, and alt text to make your website more search-engine-friendly.
- Technical SEO: Ensuring your website is fast, mobile-friendly, and easy for search engines to crawl and index. This includes optimizing site speed, fixing broken links, and improving overall site structure.
- Keyword Research: Identifying the most relevant and high-performing keywords for your business to target in your content and strategy.
- Content Strategy: Developing a plan to create high-quality, engaging content that aligns with your audience’s search intent and improves rankings.
- Analytics and Marketing Script Integration: Setting up tools like Google Analytics, Google Tag Manager, and other tracking scripts to monitor performance and gather actionable insights.
Our SEO services are tailored to your business goals, ensuring your website is optimized for both search engines and your audience.
Can you help with SEO for an existing website?
Error: Class "BricksQuery" not foundYes, we can help improve the SEO performance of your existing WordPress website. Our process includes:
- SEO Audit: We’ll conduct a comprehensive analysis of your website to identify areas for improvement, such as technical issues, keyword gaps, and on-page optimization opportunities.
- On-Page Optimization: Updating elements like meta tags, headings, alt text, and internal linking to make your website more search-engine-friendly.
- Technical SEO Fixes: Addressing issues like slow page speed, broken links, and crawl errors to improve your website’s overall performance.
- Keyword Integration: Incorporating relevant, high-performing keywords into your content to align with your audience’s search intent.
- Content Recommendations: Providing guidance on how to improve or expand your content to boost rankings and engagement.
Technical Limitations to Consider
It’s important to note that there may be technical limitations with your existing website. If the website is poorly built or based on unsound foundations, it can be difficult (and costly) to optimize it in any meaningful way. In such cases, it may be more cost-effective to build a new, SEO-optimized website from the ground up, following best practices.
We’ll assess your website during the audit and provide honest recommendations on whether optimization or a rebuild is the better solution for your business.
How long does it take to see results from SEO?
Error: Class "BricksQuery" not foundSEO is a long-term strategy, and results typically take 3–6 months to become noticeable. The exact timeline depends on factors such as your industry, competition, and the current state of your website. For highly competitive industries, it may take longer to see significant improvements.
Alternatives to SEO
If you’re looking for faster results, PPC (Pay-Per-Click) advertising can provide immediate visibility by placing your website at the top of search results. However, we do not offer PPC services, and we strongly recommend conducting detailed research before choosing a PPC vendor. The PPC industry is rife with bad actors and false claims, so it’s important to work with a reputable provider to avoid wasting your budget.
If you would like, we’re happy to recommend a trusted PPC vendor to your business.
While PPC can deliver quick results, SEO remains the best long-term strategy for sustainable growth, as it builds organic traffic and doesn’t require ongoing ad spend. Let us help you create a strategy that works for your business!
Does SEO improve user experience?
Error: Class "BricksQuery" not foundYes, better SEO often leads to an improved user experience (UX) because many SEO best practices align with creating a website that is easier to use and navigate. Here’s how:
- Faster Load Times: Optimizing your website for speed not only improves your search engine rankings but also ensures users don’t leave due to slow-loading pages.
- Better Navigation: Clear, logical site structures and internal linking (key components of SEO) make it easier for users to find what they’re looking for.
- Mobile-Friendliness: SEO prioritizes responsive design, ensuring your website works seamlessly on all devices, which is essential for a positive user experience.
- Accessible Content: Features like proper heading structures, alt text for images, and readable fonts improve usability for all visitors.
- Relevant Content: SEO encourages the creation of high-quality, targeted content that aligns with user intent, making your website more engaging and valuable to your audience.
By focusing on SEO, you’re not just improving your website’s visibility—you’re also creating a better experience for your visitors, which can lead to higher engagement, longer session durations, and more conversions. It’s a win-win for both search engines and your users!
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